Luca Allam
Podcast Growth & Positioning Expert
Former multinational CEO & Host of Luca's Insight Track
Successfully launching, marketing and positioning your podcast is so important. I haved worked in marketing with top CMOs for 20 years and as a CEO of a big media agency, I'm someone who knows the power of effective marketing when done right. A differentiated positioning and clear marketing approach is so important, especially in the cluttered world of podcasting! I truly believe podcasting is the future of media, content and creativity and I can help you to think differently about how to market your show and your brand, with effective positioning and marketing strategies. Within 12 months of launching my online show, and with very little budget, I've created an enviable subscriber base on YouTube (my preffered platform for long form content), successfully got my content licensed on big OTT platforms like OSN and Shahid, and even had a multi-media campaign including OOH locations promoting the show. My approach is to think business and marketing as well as thinking about producing great content. With 50 episodes recorded in the last 12 months, I will help provide you with tangible do's and dont's on how to launch, but more importantly, how to remain differentiated.
Hero fee
$
420
Location
Dubai, UAE
Language
English
Bio
My professional background is in marketing, media and advertising. My most notable role to date was a regional CEO of top 3 multi-national media agency in MENA which i did for a number of years. As a CEO, I worked with countless marketeers, and managed hundreds of people across the region, delivering business objectives through new business expansion, client retention and a successful differentiated offering. In early 2024, i made a big life decision and stepped out of the corporate safety and into the start up world, as both an advisor, podcaster, public speaker and communication coach - bringing all my experience into passion projects, that when synced together, can create a profitable (and fun!) ecosystem.
My personal background - I grew up in the UK at a young age (boarding school started early) with my parents in Nigeria. I continued my studies in the UK, graduating with a BA and MA in Marketing & Advertising in 2005. I moved to Dubai in 2010, and have been here since. With a wife and 2 beautiful young sons, I decided to set an example to myself and my children - that it is possible to follow your dreams, provided you are ready to work hard for them!
Genre
Expertise
Specializing in
What
Luca Allam
have to say
Luca Allam
Former multinational CEO & Host of Luca's Insight Track
Frequently asked questions
What is Podheros?
PodHeros is the world's first curated marketplace that connects podcast creators, brands, and businesses with hand-selected podcast experts for 1:1 consulting, strategy, and creative advise. Whether you're launching a show or scaling an existing one, PodHeros helps you get expert guidance, fast.
Who can benefit from using Podheros?
Anyone involved in podcasting! From first-time creators and marketing teams to production companies and content strategists—if you're building or growing a podcast, we’ve got the right expert to support you.
How does Podheros ensure quality in its expert consultations?
Every expert on PodHeros is hand-vetted based on their industry experience, track record, communication style, and impact. We only invite professionals with a minimum of 5 years of hands-on expertise and a proven commitment to delivering real value.
Can I cancel or reschedule a session once it’s booked?
Yes, you can cancel or reschedule your session up to 24 hours before the scheduled time. We know life happens—just head to your session confirmation email received by calendly and select on the cancel or reschedule links.
How can I provide feedback about my consultation experience?
After your session, you will received an email with a survey link to leave a quick review and rating. Your feedback helps us maintain the highest quality and support both clients and experts in continuous improvement.
What happens if an expert is unavailable after I’ve booked a session?
If an expert becomes unavailable, we’ll notify you right away and offer to reschedule, match you with another expert, or issue a full refund—your choice.
How do I handle technical issues during a session?
If you encounter any technical issues during your session, please contact our support team immediately on hello@podheros.com to help you troubleshoot.
How is payment processed on Podheros?
All payments are processed securely through Stripe. You’ll be charged once your booking is confirmed, and your session details will be sent right to your inbox.
Can I choose an expert based on specific skills or expertise?
Absolutely. You can browse our expert directory by skill, language, show category—so you’re matched with someone who truly understands your goals.
How are experts vetted on Podheros?
We personally review every expert application, assessing industry experience, portfolio quality, communication style, and client fit. Only the top-tier make it onto our platform.
Can I book the same expert multiple times?
Yes, definitely! If you find an expert you love working with, you can book them as often as you need.
How long do the sessions last?
All sessions are timed at 1 hour—plenty of time for deep dives, actionable insights, and focused strategy.
Lara Varlamova
B2B Partnerships at Poddster, Founder of Vision Voices
Maha Fattoum
Producer, Presenter & Certified Podcast Trainer
Marwan Mohamed
Production Manager at Poddster Studios
Eiten Zeerban
Broadcast Journalist & Podcast Producer
Rob Greenlee
Chair, Podcast Hall of Fame & Co-Founder, Passion Struck Network
Greg Wasserman
Full-Spectrum Podcast Consultant & Head of Relationships, RSS.com
Dave Hanley
Co-Founder of AdvertiseCast & Former CRO of Libsyn
